« Une campagne efficace qui a su conscientiser les jeunes femmes au cancer du sein » : Résultats des campagnes de sensibilisation au cancer du sein auprès des jeunes Canadiennes

Lorna Larsen

Abstract


La présente étude pluriannuelle visait à reproduire le succès d’une campagne de sensibilisation au cancer du sein auprès des jeunes femmes et d’en évaluer l’efficacité. La campagne a été menée dans plusieurs établissements postsecondaires canadiens. Elle a été orchestrée par un organisme caritatif canadien, l’équipe Shan de sensibilisation au cancer du sein chez les jeunes femmes (Team Shan Breast Cancer Awareness for Young Women) dans les campus collégiaux et universitaires de l’Ouest canadien entre 2010 et 2016. L’étude était construite sur l’administration de questionnaires distribués à de jeunes femmes (de 17 à 29 ans) sur 11 campus avant (n = 880) et après (n = 794) la campagne de sensibilisation. Les questions évaluaient les activités de sensibilisation, les principaux messages à retenir et le transfert de connaissances sur le cancer du sein. L’équipe Shan a élaboré différentes stratégies pour sensibiliser les jeunes femmes au risque de développer un cancer du sein. Les campagnes se sont révélées un outil de santé publique efficace et ont eu une incidence positive sur les jeunes femmes. Les résultats de l’étude suggèrent que les stratégies de promotion de la santé sont utiles pour informer les jeunes femmes, un groupe à risque de souffrir d’un cancer du sein.


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References


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